The best way to get a job isn’t the old fashioned way.
The internet revolution changed the way that people interact, but not just in terms of friendships and family relationships. The online world also revolutionized how people work and even how they get a job. While the process used to involve printing out resumes and pounding the pavement, now it’s all about what you look like online. LinkedIn is the social media hub of business and job hunting.
The Business of Work
LinkedIn was launched in 2002 from Mountain View, California by Reid Hoffman along with high level thinkers from PayPal and Socialnet.com. It only took four years for the company to go from being in the red to profitability, a remarkable achievement for any social media company.
This company had its initial public offering in 2011 under the NYSE symbol LNKD. Its stock rose 171% on the first day of trading.
To spread the word about its services, LinkedIn relies on Google and Adsense online advertising. It’s important to note that LinkedIn is by far the dominant business networking site online. There are more than five hundred and seventy-five million profiles on LinkedIn, and more than two hundred and sixty active users every month. There are always rivals when something is so successful, but for LinkedIn those rivals like Monster.com and Upwork either serve a different functionality or pale in comparison in terms of size. LinkedIn is unique because it has the focus of a business site paired with the social rewards of a social media site.
Profiles in Connection
The idea behind LinkedIn was always focused on networking. The site is centered around user profiles that are created by both businesses and individuals, who then connect with each other through the online portal.
The connections through online profiles represent real world possibilities for users. There are options to chat and share information in much the same way that other social media sites use those functions. Personal branding is a major component of LinkedIn, as it allows individuals to create an online image of themselves that they are in near total control of. There is also the option for other members to “endorse” skills on a user’s profile and to leave comments about their work that are visible to other users, further building the sense of community.
Over time, LinkedIn has expanded its web presence from merely profiles to more formal job application options through its platform. This means that businesses can post hiring information and solicit resumes for jobs right through the site. LinkedIn has also mirrored other social media sites with expanded options for content posting and a news feed function.
LinkedIn was purchased by Microsoft in 2016. It is a wholly owned subsidiary of the software corporation. The reach of the company goes to two hundred companies and is available in twenty-four languages.
All of this expansion has not come without controversy. LinkedIn has been the subject of numerous data breaches. There is also the issue of restrictions internationally for LinkedIn. The company has experienced censure in Russia, China, Syria, North Korea, Sudan, Cuba, and Iran.
The British government was discovered to have used LinkedIn as a means of surveillance in 2013, luring in targets with a false page.
Despite a few small bumps, LinkedIn has continued to be a trusted source for work connections. It’s become a vital and indispensable tool for individuals and companies to find each other in the modern work marketplace.