Technology plus affordability equals big sales in India.
Celkon Mobiles is one of the top mobile phone companies in India, and it’s gotten there by targeting key consumers who need reasonably priced communication that they can rely on. The company manufactures smartphones and tablet computers along with its mobile phone operations.
This is India’s sixth largest cell phone manufacturer, and is currently managed by Y Guru, who had previously been the director of Big C Mobiles. Its annual revenue is more than one hundred and thirty million dollars, though it remains a privately held company.
Celkon was established in 2009 in Hyderabad, India.
Since this company came onto the Indian mobile tech scene just ten years ago, it’s grown dramatically. It’s not only expanded quickly across India, but has also put down roots abroad in Singapore, Sri Lanka, Bangladesh, Nepal, South Africa, Botswana, Namibia, Zambia, and Botswana. International expansion has been a key point of growth for Celkon, which is working to push quality products into the hands of customers who rely on those services.
Research and Development
The R&D department of Celkon is based out of its global research and design center in Shenzhen, China. The collaboration of the Chinese and Indian teams has been a critical part of moving the Celkon brand forward as it integrates improved technology.
Celkon has also moved past handheld hardware and into wireless technology, pushing its product lines to reach customers who have a wide variety of needs. The company’s research and development arm is pushing towards 4G and beyond.
The production in China has been a sore point for this Indian company, which has suffered some backlash for not making its Indian marketed products in India. To combat that perception, Celkon has moved a larger portion of its manufacturing to India.
Celkon has expanded its manufacturing and assembly operations in Tirupati India, even as it maintains many of its operations in China. This has been part of the Indian government’s Make in India initiative, which of course aims to bring manufacturing and assembly jobs to its country. Celkon bought deeply into the initiative thanks to the government support. The company sees a benefit by creating jobs and strengthening the local economy where its phones are eventually going to be sold.
When the company began its assembly in Medchal, Hyderabad, it had a capacity of two hundred thousand mobile phones and it employed five hundred skilled technicians to get that work done.
The success of this production facility has been so positive for Celkon that it’s expanding its domestic operations to another two hundred thousand with a second facility in Hyderabad and another in Tirupati, Andhra Pradesh.
Celkon has a robust domestic support team with over eight hundred service centers that are scattered across India. It runs a dedicated tier three service center to conduct repairs near its manufacturing facility in Hyderabad, as well as service centers in Delhi and in Bangalore.
To market its products, Celkon has brought in a number of high profile brand ambassadors. These include prominent cricketer Virat Kohli, who’s television commercial was directed by famed director Trivikram Srinivas. Actress Tamannaah is the highly visible face of Celkon’s Android based smartphones. It’s also worked with rock star Yash to be a brand ambassador.
Celkon has made smart moves to keep its identity as an Indian brand of smart tech that’s made by Indians. This reliance on identity has proved to be a perfect fit for this major cell phone manufacturer.