Citizen

Is your watch accurate to one second for the next hundred thousand years?

Citizen is a global conglomerate that is primarily known for its watches, some of which are considered to be the most accurate in the world. Accurate to one second for the next hundred thousand years.

The Japanese company is based in Tokyo. With almost three billion dollars per year in revenue, Citizen is one of the largest watch companies in the world. It employs just over eighteen thousand people and has a number of corporate divisions.

Across the Divide

Citizen has roots that go all the way back to 1912 when Japanese businessman Yokohama and Swiss watchmaker Rodolphe Schmid opened a plant to make watches. Down the line, Japanese and Swiss investors came together to expand and grow the company. The brand name Citizen came into being when it was registered by Schmid in 1918 for his Japanese made watches. 

What made Citizen stand out from its earliest incarnation was that it brought Swiss technology together with Japanese ingenuity. Prior to World War II, this exchange was the foundation of the company. World War II proved to be a challenging and controversial time for the company as Switzerland and Japan were embroiled on different sides of the conflict. However, in the peace that followed, Citizen thrived. 

Divide and Conquer

This company has done the opposite of dividing and conquering, instead bringing together a worldwide variety of acquisitions, competitors who now work together under the Citizen brand. The company is renowned for its broad swath of products, which include electronic equipment and parts, watches and watch parts, industrial equipment and machinery, and jewelry. 

The subsidiaries of Citizen include:

  • Japan CBM – sells the company’s timepieces
  • Citizen Miyota – produces LED, LCD, LCoS, and CCD/CMOS image tech, as well as wristwatches and quartz crystal oscillators
  • Citizen Fine Tech – Sells and manufactures electronic components
  • Citizen Systems Japan – sells consumer and business electronic devices
  • Citizen Seimitsu – Manufactures watch components and an extensive line of electronic components
  • Citizen Watch Company of America
  • La Joux-Perret
  • Frédérique Constant
  • Arnold & Son
  • Bulova Watch Company

Atomic Clocks

Atomic clocks are the most accurate clocks on the planet. Citizen launched the world’s first atomic timekeeping watch in 1993. What makes these watches different than anything else that came before them is that they are synchronized to atomic clocks. These atomic watches are accurate to within one second, over the course of one hundred thousand years. When the user of the watch travels, it synchronizes to radio clocks that are in Europe, North America, or Japan. 

The company has also been a pioneer in solar technology, launching the Q&Q SmileSolar. This watch is made of recycled materials and does not require a battery to charge. In addition, every watch sold supports a charitable donation by Citizen. 

Sharing Time

To get the word out about its timepieces, Citizen has sponsored a wide variety of international sporting events. This is in addition to traditional print and media advertising. 

Citizen was the official watch and the official timekeeper of the U.S. Open Tennis Championships from nineteen ninety-three to two thousand and seventeen. It’s a sponsor of the ISU World Figure Skating Championships and an official partner of the Toronto Maple Leafs. The company is also the official timekeeper of the Manchester United Football Club.

Over the course of more than a century, Citizen has proven that it’s a timekeeper that can be trusted not only for its workmanship, but also for its innovation.

Seiko

Exquisite. Success. These are the ideas that the word Seiko conjures in the Japanese language. 

It’s hard to argue that the Seiko company is anything but exquisite and a success. The company has been making watches for almost a hundred and fifty years. 

Seiko today makes a whole range of devices through its subsidiaries, including clocks, watches, jewelry, eyewear, electronic devices, and even semiconductors. The company has become a worldwide success and a highly recognizable brand. Seiko employs more than thirteen thousand people and has an annual revenue of more than two hundred and fifty billion yen.

Seikosha

Founded by Kintaro Hattori in 1881 as a jewelry and watch shop, Seiko was originally called Seikosha, which means “House of Exquisite Workmanship.” Hattori lived and worked in the Ginza area, which is near Tokyo. It’s where Seiko is still headquartered today. The company changed its name to Hattori Seiko in 1983, and then became the Seiko Corporation in 1990. 

The company is deeply aware of its own journey, publishing a history of itself in 2003 called “A Journey In Time: The Remarkable Story of Seiko.”

It took more than forty years of clockmaking by Seiko before the company produced its first watch in 1924. 

Where Seiko really took things to the next level in terms of exquisite workmanship was with the Astron in 1969, the world’s first quartz watch to be mass-produced. At that time, the watch cost about the same as a mid-sized car. 

The company also produced the first quartz chronograph to be mass-marketed. 

Wristwatch Workmanship

Seiko’s most well-known line of products are its wristwatches. For a large amount of time, these detailed timepieces were made totally in Seiko’s facilities, however, parts of the process were eventually outsourced. The in house nature of this manufacturing was a major point of pride for Seiko. Their production included not just the pieces like the gears and dials, but seemingly insignificant aspects of the watch like the oils used to lubricate the mechanisms and the glowing compounds that were added to the dials and to the moving hands. It was controversial when this policy had to be abandoned. 

Early on, Seiko split its production into two different companies. This allowed them to have competition between the two to produce the pieces while allowing for less risk. If one company had to reduce production due to research and development, the other could increase to compensate and the orders would be filled on time. 

Sponsoring Time

Seiko relies heavily on sponsorship to spread the word about its products. It’s been the official watch of many sporting events, including the FIFA World Cup and the IAAF World Championships. It’s been the official timekeeper for the Olympics five times. 

The high level of craftsmanship has led Seiko to be one watches that was beloved by NASA. Flight director Gene Kranz wore a Seiko Model 5 throughout his career. This includes what he was wearing as he guided the Apollo 11 to touchdown on the Moon, and as he guided the ill-fated Apollo 13 mission from the ground. 

Seiko has continued to push forward with new ideas and new watch movements. The company is a constant innovator in watch technology, all while keeping its original craftsmanship.

TAG Heuer

The Avant-Garde has every place in the world of watches. 

TAG Heuer as a name combines the first letters of the phrase “techniques d’avante garde” and the last name of founder Edouard Heuer. The avante garde in the name implies the experimental, boundary-pushing nature of this Swiss watchmaker. 

This high-level watchmaking company was founded in 1860 in Saint-Imier, Switzerland. The great-grandson of the founder of TAG Heuer is still involved in the company, serving as the honorary chairman. However, TAG Heuer is today a   subsidiary of LVMH, a French luxury goods conglomerate. 

Not Just Watches

TAG Heuer has expanded well beyond just watches. The company designs and manufactures fashion accessories and of course, watches. It’s also moved towards a licensing model, allowing the TAG Heuer name to be placed on a whole variety of products, not just watches. These include things as disparate as eyewear and mobile phones.

The company has long catered especially to men. Its male offerings include a whole range of products like belts, wallets, bags, bracelets, jackets, and cufflinks. TAG Heuer has long catered to the male side of its watch and fashion lines, to a great deal of success. 

Always Pushing Ahead

The company’s push to become better goes all the way back to its founder. Edouard Heuer pioneered technology in the chronograph, receiving patents on that technology in 1887 and 1882. This oscillating pinion that Heuer patented is still used by many major watchmakers today.

Heuer also pushed ahead with clocks in other formats. He patented the first dashboard clock for use in motor vehicles in 1911. He also introduced his first wrist chronograph in 1914. The dashboard automotive technology would prove to be something that Heuer would continue to develop, adding more patents in that technology as the years went by. 

Innovation kept going throughout the timeline of TAG Heuer. In the sixties, the company introduced an automatic chronograph. In 1975, the company added the Chronosplit, a chronograph with dual LCD and LED displays. 

Slowing it Down

The innovation has slowed down considerably since the company was bought out by LVMH in 1995. That doesn’t mean that the company has been slowing down by any means. 

In 2010, TAG debuted the first magnetic oscillator without an offspring handle that was capable of providing the torque of a hairspring. 

Telling About Time

Advertising and getting the word out about its products has long been a strong suit of TAG Heuer. The company has had a wide variety of prestigious ad campaigns over the years. It sponsors many popular films and sporting events. 

Powerful, adored members of society have shown their support for TAG. These include names like Tom Brady, Cristiano Ronaldo, Chris Hemsworth, Jeff Gordan, Maria Sharapova, Jeremy Lin, Uma Therman, and many more. A major part of this company’s brand push comes from its celebrity ties. 

The company sponsors a huge number of sporting events. These include a long list of arenas for which this is the official timekeeper. Series A, Premier League, Major League Soccer, La Liga, and more count TAG as their sponsor. 

As part of the LVMH family of brands, TAG Heuer has all of the support it needs to continue to be a  top watch brand in the world.

Mini

Smaller can be better. 

This car was voted as the second most influential car of the twentieth century, right behind the Ford Model T but one spot ahead of the Volkswagen Beetle.

It’s considered to be iconic in British popular culture, and that culture has extended around the world. 

The Mini is a little economy car that was originally produced by the British Motor Company, or BMC. In 2000, the Mini brand was sold to BMW, who has manufactured it since that time. 

Sixties Magic

The Mini was first produced in 1959, and from the very start, it was a huge hit. 

What made the car different was its unique design. The car had a space-saving layout with a transverse engine, which allowed it to be considerably smaller than other vehicles. Eighty percent of the space in the car was able to be used for carrying passengers and luggage, far more than was the case for other vehicles. 

This innovative layout would go on to influence the car designs of other brands that followed. Its two-door, unique design came from the mind of Sir Alec Issigonis. 

Mini Dad

Sir Alec Issigonis as a Greek/British car designer who was born in 1906 in the Ottoman Empire. His parents were British subjects that were a part of the Greek community in what is today modern Turkey. Issigonis went to university in England at the University of London, where he studied engineering.

The development of racing cars was where Issigonis found himself following his studies. He would go on to design a whole range of cars for Morris Motors before landing at BMC. It’s there that he developed his designs for the Mini. The driving force behind this car was the need for a smaller but functional vehicle that could bear the weight of the fuel crisis of the late 1950s. 

The success of the Mini led Issigonis to higher positions within BMC, though eventually he was pushed out. He worked in some capacity with the company until his death.

His visionary status within the car design world and his Greek origin led him to have the nickname “the Greek god” within his niche. 

Making the Mini

The Mini’s popularity has led it to be a car across continents. At times, it has been manufactured in England, Australia, South Africa, Malta, Chile, Portugal, Italy, Spain, Belgium, Venezuela, Yugoslavia, India, and Uruguay.

There were more than five million of the original two-door models sold around the world, but today the United States is the largest market for the BMW Mini brand. 

Mini Variety

Though the Mini is most famous in its car form, there have been many variations on its design over the years. These include the two-door saloon, the two-door estate, the two-door van, and the two-door coupe utility. All of them share the distinct design, functionality, and fuel efficiency of the original Mini.

The car isn’t just available off the assembly line, a factor that has made it even more customizable. The Mini has more than one hundred and twenty kits, which allow consumers to choose their own features and build these little cars themselves. Mini kits have been a big part of the company’s success.

Today, the Mini is manufactured and sold by BMW, who has updated and refined both the style of the car and its branding. The car is available in a convertible format as well as hardtop editions. Distinct painted stripes are a new hallmark of the BMW Mini. As times have changed, the Mini has fundamentally stayed true to its style and its substance, even through changes in ownership. The magic of the Mini is still capturing the imagination of consumers have for more than fifty years.

Anheuser Busch

What does an ideal Friday night look like to you?

If you’re like most people, it probably consists of coming home, kicking off your shoes, and pouring yourself a drink to unwind from the week.

If your drink of choice is a nice cold beer, there’s a fair chance that it’s made by Anheuser Busch. 

A company that long represented itself as America’s beer, Anheuser Busch has changed quite a bit in its centuries of existence, but some things have remained the same. 

Beer for All

Anheuser Busch operates with a single goal: to bring great beer within the grasp of every consumer. With more than 100 brands operating within the Anheuser Busch sphere, they achieve this goal through a scientific approach to brewing, constantly reinvesting in their facilities, and exploring more sustainable practices. Their mission to become greener and more sustainable is not only good for the planet, but also helps consumers feel good about buying and drinking their beer.

With more than 18,000 employees working under their umbrella, Anheuser Busch doesn’t just make lager anymore. They have something for everyone, and are constantly reinventing old favorites and creating new favorites to widen their consumer base. They make their products with the aim of unifying communities and bringing people together, which is so important in today’s polarized society.

The American Dream

In 1860, a soap maker named Eberhard Anheuser purchased a volatile brewery. A year later, he brought on his son-in-law, Adolphus Busch, to assist with operations. In 1876, the company introduced a light beer called Budweiser, and this easy drinking beverage catapulted the St. Louis brewery to stardom. 

From the introduction of Michelob and Bud Lite to the acquisition of many other brands, Anheuser Busch thrived for more than 130 years after that initial success. It was this continued triumph that attracted beverage industry giant InBev to purchase Anheuser Busch in 2008.

Now, the company that is so well known for being all American is, in fact, foreign-owned, though it does still operate independently with leadership local to the St. Louis headquarters.

Beer Battles

Anheuser Busch is the self proclaimed (and relatively undisputed) king of beers, but that doesn’t mean there aren’t some other companies out to take a bite of market share. Brands like Coors and Heineken may not have quite the following of Anheuser Busch’s Budweiser, but they’re not exactly failing either. 

Now that it is a part of global giant InBev, Anheuser Busch can essentially topple any competition as they have the resources of an even larger parent company at their disposal. 

Playing on Nostalgia

Anheuser Busch is a historic company; as such, they’ve been known for many different things over the years. Their famous Clydesdales are one such characteristic hallmark, and they’ve recently begun using them in current ads to explain that the company is committed to returning to a more natural, sustainable way of creating their products. 

This sort of message may prove valuable given that Anheuser Busch was criticized in 2018 for funding a study about the long-term effects of alcohol on the body. Critics felt that such a study being funded by an alcoholic beverage company was a conflict of interest. 

Regardless of any bad press, Anheuser Busch clearly isn’t hurting too badly. In 2019, Budweiser (the largest brand under the Anheuser Busch umbrella) sits at 24 on the Forbes list of The World’s Most Valuable Brands. With a value of more than $27 billion, Budweiser alone is a giant in the beverage industry. 

With more than 160 years behind them, Anheuser Busch appears to only be getting better (and more profitable) with age.

Berkshire Hathaway

They say it’s the root of all evil, but money makes the world go round.

Though it hasn’t always been dollars and cents, people have been using currencies practically since they’ve been living in civilizations, so it’s hard to fault the savvy few who find a way to turn all of those transactions into more money. 

That’s precisely what the great minds behind Berkshire Hathaway have accomplished: a clever system of investment with a proven record of success. This is a relatively innovative way to run a company, and can be considered unorthodox opposed to other more traditional companies.

The Sum of Its Parts

Berkshire Hathaway is a holding company; primarily, its components are insurance companies, but it also owns pieces of other private businesses like Dairy Queen and Fruit of The Loom. Basically, a holding company owns many pieces of other companies’ stocks, and thereby becomes a corporation of its own. Its influence transcends itself in this way, and has a far larger reach.

In this way, Berkshire Hathaway does not itself provide a service or create any goods. Instead, it owns many other companies that perform these functions. This means that Berkshire Hathaway is something like a highly diversified investment portfolio, helmed by one of the greatest minds for finance the country has ever seen. 

Textiles to Trades

Berkshire and Hathaway were two separate New England companies at one time, both of which operated textile plants. They merged in the 1950s, and an investment firm led by none other than Warren Buffett took control of the business in 1965. 

Buffett adopted a new strategy in investing: he bought significant stock in businesses that he believed were undervalued, then simply allowed them to maintain autonomy. Of course, this method required that Buffett be extremely discerning about which companies in which Berkshire Hathaway invested. It was also a gamble of the sort, because there is no way to predict what sort of companies will do well in the future.

Despite the non-concrete nature of the business, Berkshire Hathaway has grown over the last 6 decades into the fifth largest company in the world, when looking at it in terms of market capitalization. 

Competing Across Industries

Being that they operate within a number of different spaces, it’s hard to put Berkshire Hathaway into a single box of competition. Other holding companies, like Fidelity, are the most obvious competitors, but the fact is that if they’re not operating within the same industries, holding companies aren’t really in each other’s ways. 

In this sense, it’s easier to assert insurance companies not owned by Berkshire Hathaway, like Progressive or Liberty Mutual, are their most direct competition.

Behind The Scenes

Because Berkshire Hathaway doesn’t actually offer or produce things for consumers, their visibility in the public eye is due entirely to their holdings. When one of their businesses is extremely successful, or is the subject of a scandal, it inevitably comes back on Berkshire Hathaway. 

Such was the case in 2006 when one of their insurance companies was found to have been engaging in unethical accounting, costing Berkshire Hathaway more than $90 million. 

Despite the somewhat volatile nature of their public appearance, there’s no denying Berkshire Hathaway’s prowess in the financial world. In 2019, the company rests at number 4 on the Fortune 500. Though this is down one spot from 2018, it isn’t likely that they’ll continue to fall, as it’s easy to pinpoint that Kraft Heinz was the investment pulling them down, while Apple bolstered their revenue.  

Warren Buffett has proven that he knows investments, and Berkshire Hathaway’s legacy of profitability asserts that time and time again.

Broadcom

What is something you touch at least 10 times everyday?

Perhaps your wallet, your computer, or your smartphone. If it’s an electronic, chances are that it contains technology made possible by Broadcom, even though there’s a fair chance you’ve never heard of them. 

Tech companies tend to fly under the radar when they’re only supplying components rather than selling the products themselves to consumers, and that’s exactly the case with Broadcom. 

Forging Ahead

Broadcom may not be a household name, but they supply electronics components to plenty of tech giants you’ve certainly heard of. This is because Broadcom built their business by creating and supplying semiconductors, a crucial component of most household electronics today. 

Beyond semiconductors, Broadcom also makes what they call infrastructure software. This translates to applications like broadband networking, wireless connections, and more. They sell everything from fiber optic components to LCD screens to the companies who sell them to you. 

A Steady Rise

Unlike many other tech companies, Broadcom didn’t birth from the tech boom of the ‘90s and 2000s; it actually started back in the 1960s, when the company first introduced LED displays. From there, Broadcom moved into fiber optic transmitters, semiconductors, and other optical sensors. Its early start undoubtedly gave it an advantage on the market, as it has much more experience than the more fledgling tech companies.

The massive demand for semiconductors in the last 20 years has made Broadcom a global success story, as they have continuously perfected the art of their production and acquired a number of similar companies along the way. They have continued to expand, largely because they are forward thinking and incredibly receptive to how the times and technology are evolving.

On The Brink of Greatness

As lucrative as the tech industry is, you don’t have to be savvy to know that it’s a competitive space. Some of Broadcom’s most prominent competitors are such giants as Intel in the hardware arena, and Cisco in the software space. 

Still, some are predicting an impending jump in Broadcom’s stock prices. This prediction comes as a result of new software company acquisitions for Broadcom, meaning that while their core business remains viable, they now have additional avenues to explore, making them very diversified. 

Making The Mechanical Digital

Cars aren’t often thought of as being especially high tech, but that’s changed rapidly in the last 5 years or so. Now, cars are coming standard with network integration, meaning they’re requiring more and more connectivity devices. 

Considering that, it should come as no surprise that Broadcom filed a patent claim against Volkswagen in 2018. Though the specifics of the claim were murky, it was clear that Volkswagen wasn’t interested in drawing the matter out, as they settled with Broadcom in just a few short months. 

These aren’t the only Broadcom headlines in recent years, though. One of the company’s founders has gotten himself into more than a few scrapes with the law over illicit substances, though he resigned from the company more than 15 years ago, his name still rings synonymous with Broadcom. Unfortunately, there’s not much that the company can do but reiterate that he’s no longer involved with the business. 

Growing Rapidly

Broadcom appeared on the Fortune 500 for the first time in 2019, jumping all the way to a rank of 150 in their debut year. This comes after profits soared more than 624% in 2018, and was an exceptional landmark in the companies history.

With profits and promise on the rise, Broadcom may yet become a tech company everyone knows. The world is moving more quickly than ever, and Broadcom is helping to set the pace.

Tommy Hilfiger

American icon. There’s no other way to describe clothing brand, Tommy Hilfiger.

This is a premium American clothing company whose products include apparel, shoes, accessories, home furnishings, and fragrances. It’s been an icon of American fashion and 

casual clothing for almost forty years thanks to its freewheeling spirit and simple design.

Man with the Name

Tommy Hilfiger is the name of the man and the name of the brand, and the two are intertwined in the public consciousness. That’s intentional, as the charismatic founder of the company has been the driving force since the beginning. The man remains the principal designer of the product lines. 

Tommy Hilfiger, the company was founded in 1985 when Hilfiger met Mohan Murjani, an Indian businessman and corporate development specialist. Murjani was the original backer of the brand Tommy Hilfiger, allowing the company to get on its feet. Murjani was involved in the company until 1989, though he would later return to launch a branch in India.

It took a long time for Hilfiger to found his own company. He’d started his career in fashion design in 1968, co-founding the record and clothing store called People’s Place in upstate New York. That company had initial success, spreading to ten stores in short order, but it filed for bankruptcy in 1977. He moved to New York City, where he designed for labels like Jordache Jeans.

By the time he opened Tommy Hilfiger as a brand in 1985, Hilfiger the man had made a name for himself in New York Fashion.

Youthful, Casual

The youthful, fun, and casual nature of Tommy Hilfiger was central to its branding and to its success from its launch. That first signature line featured classically modern riffs on button-down shirts, chinos, and a wide range of classic preppy clothing pieces. That mark would follow Hilfiger on through time as the signature look and style.

Hilfiger partly found success due to his innovative marketing strategies that set the brand apart. Working with legendary advertiser George Lois, Tommy Hilfiger launched with a high profile marketing campaign that involved a massive billboard in New York’s Times Square. 

Casual male sportswear remained the focus of the brand throughout its first decade, targeting high-end customers at the peak of the eighties prep movement. The company saw a massive boon of success during that first decade. 

The company went public in 1992 and expanded to women’s clothing in 1996,

Change in Direction

The direction and market of Tommy Hilfiger shifted decidedly in the early nineties when rapper Snoop Dogg wore a Tommy Hilfiger jacket on Saturday Night Live. Hilfiger grabbed onto the opportunity, consciously courting the hip hop market as a way to extend his brand reach. 

Rappers like Puffy and Coolio walked the Hilfiger runway in New York Fashion Week. The company worked with R&B superstar Aaliyah to market its products. 

The change in direction proves profitable but controversial, as Hilfiger was widely accused of cultural appropriation.

Today, Tommy Hilfiger is sold in almost fifteen hundred stand-alone retail stores across ninety countries and in department stores everywhere. Though the company saw a downturn in the early 2000s, it’s since rebounded with year over year growth to more than six billion dollars per year. Expect to see more of Tommy, on the runway and online.

Farley’s

Baby rusks are big business.

Farley’s was a dominant manufacturer of baby products in Britain that made a whole range of infant foods. The company’s primary product was rusks, which are baby biscuits.

However, the company also made cereals, breadsticks, baby rice, and more. The company is still in existence as a subsidiary of Heinz, which markets baby products under the Farley’s name. 

Health Food

Starting out in 1857, Farley’s Health Products was a baker’s shop opened by Samuel Farley. The company moved several times, continuing to develop its products and hone its recipes. What consistently set Farley’s apart were its healthy foods that parents felt as though they could trust for their children. This was particularly important in the burgeoning urban areas that were sprawling up all over England at this time. 

Farley’s rusks became a sensation in England, complete with a brand logo of a teddy bear.  Eventually Samuel’s son Edwin sold the company’s secret formula for Farley’s rusks to William Trahair. 

Trahair expanded the company tremendously and created Farley’s Infant Food Limited. Through the 1950’s the company continued to grow as three additional manufacturing centers were added. In 1968, the Glaxo Group bought out the company and took over the manufacturing of Farley’s infant foods.

Ketchup Baby Food?

Though Heinz is most famous for its ketchup in America, the company is widely known for its baby food brands in the world wide market. 

In 1972, Heinz bought Farley’s from Glaxo and expanded its own line of baby products. Heinz makes a whole range of baby food products that it incorporated from Farley’s, including baby formula, cereal, baby biscuits, rusks, and more. The company changed the branding of many of the food items, however, Farley’s rusks and biscuits are still branded with the Farley’s name.

Heinz bought out the food arm of Glaxo in India, turning right around and selling a large portion of that food business. However, Heinz retained the recipes and rights to manufacture Farley’s in India. 

Heinz itself is a part of the much larger Kraft Heinz conglomerate. Kraft Heinz is the third largest beverage and food producer in North America while being the fifth-largest food and beverage company in the world. The company has an annual revenue of more than twenty-five billion dollars each year and runs more than two dozen global brands. There are almost forty thousand employees working for Heinz worldwide. 

Adult Popularity

Even though Farley’s rusks are technically for babies, the company has found a surprising niche in the adult market. This food item has been around for so long that it’s embedded in the culture of countries like India, Great Britain, Canada, and Australia. As such, the rusks have been loved for many generations of people who still love the comforting taste of Farley’s rusks.

Farley’s rusks soaked in hot milk or as a snack have been widely dubbed “the ultimate comfort food.” Though this company started out with a simple bakery on a simple street in London, it’s expanded to become one of the most loved foods across the globe. That secret recipe is still intact, and surely inventor Samuel Farley must be looking down with pride.

Qualcomm

Making things isn’t the only way to make money.

Qualcomm makes the bulk of its profit from licensing its patents to businesses, not from producing wireless communications products. The bulk of its revenue comes from chipmaking. This company is a leader in telecommunications equipment, as well as being a multinational semiconductor company.

With two hundred and twenty-four locations across the globe and more than twenty-two billion dollars in revenue, the company employs thirty-five thousand people all over the world. 

Business Subs

Qualcomm runs a number of wholly-owned subsidiaries. These include:

  • Qualcomm Technologies Inc., which runs almost all of Qualcomm’s research and development activities.
  • Qualcomm CDMA Technologies, which sells the company’s products and services, including its highly profitable chipsets.
  • Qualcomm Technology Licensing, which takes care of patent licensing for the company.

The company went into business in 1985, founded by seven former employees of the company Linkabit. The company was spearheaded by Dr. Irwin Jacobs. 

The name Qualcomm is an amalgamation of the words quality and communications. The original projects of the company surrounded contract research and development for defense and government projects. 

Merger and Growth

Three years after its founding, Qualcomm merged with Omninet and began producing satellite communication systems. The company experienced massive growth during this time, going from eight employees to more than six hundred. By the end of the 1980s, the company had annual revenues of more than thirty-two million dollars. 

The company operated at a loss throughout the nineties, but this was by choice as the company poured its money into research and development following its IPO in 1990. By the end of the decade, Qualcomm had laid off seven hundred cell phone manufacturing employees, spinning that service out to a different company and restructuring to put the emphasis on its lucrative patent business. 

Dominant Market Showdown

Qualcomm got itself into some serious trouble along the way. The European Commission found Qualcomm guilty of abusing its dominant position in the market in 2018. The company was fined nine hundred and ninety-seven million euros following this finding. Just a few months later, the company removed its CEO Paul Jacobs and replaced him with Steven Mollenkopf.

Mollenkopf’s vision is to expand the company’s consumer presence, moving into wearable devices, wireless car technology, and pushing into new consumer markets. 

Intellectual Property Manager

Qualcomm is in the business of intellectual property. Protecting its intellectual property has long been a hallmark of Qualcomm’s business. It’s necessary in order for the company to continue to make profits, as otherwise, just anyone could use its work.

In 2018, Qualcomm filed suit against Intel in the United States for copyright infringement. It settled with Intel in exchange for production of technical materials. Similarly, Qualcomm also sued Apple. Apple had used Qualcomm’s technology without appropriately reimbursing it for the patents. A United States court ruled on the matter in 2019 and found that Apple had to pay thirty-one million dollars to Qualcomm, one dollar and forty-one cents per iPhone that was sold without the rights to the patent. 

Qualcomm largely markets its intellectual property through direct business to business methods. Though it does a great deal of direct marketing, the company has also worked hard to put its products at the top of the marketplace through extensive and expensive R&D. It’s a major boost for business when people come to you because your products are just that good. Qualcomm has made its business the business of being better.