Good things come in compact, economic, sensible packages.
Nissan is the sixth top automobile manufacturer in the world, behind General Motors, Ford, Volkswagen, Hyundai, and Toyota. It commands a huge share of the international car market, with a production of over five and a half million units per year and a net income of almost seven hundred and fifty billion yen. For over one hundred years, Nissan has produced automobiles that are reliable and cost effective, two reasons for its longevity as a top brand.
First is Sometimes Best
Nissan Motor Company is an international automobile and equipment manufacturer that is headquartered in Nishi-ku, Japan. Founded in 1911, the company has expanded hugely from its beginnings as the Kaishinsha Motor Works. It was the first car manufacturer in Japan. At the time, the company primarily made trucks as there was not a market for passenger vehicles. During World War I, Nissan ceased consumer production and instead supported the Japanese government in the war effort.
In 1933, the name Nissan was formally adopted as part of the company’s profile. It’s derived from the abbreviation for the company on the Tokyo Stock Exchange, Nihon Sangyo.
The connection to America that allowed Nissan to make early inroads into the American market goes all the way back to one of its founders, Yoshisuke Aikawa, visiting Detroit to see American car manufacturing in 1908. Note that this is prior to the forming of the company. Using the best technology in car manufacturing from America was always a foundation for Nissan as a company.
Through all of its growth, Nissan has managed to dodge major controversy.
Despite having a reputation as a car manufacturer for the average person, Nissan has long sponsored and innovated in the arena of auto racing. It’s racing division is known as Nismo, and has been in operation since 1984. The company has manufactured cars that have participated in a wide variety of championships.
In addition to cars, Nissan is a major sponsor of the American football team the Tennessee Titans in Nashville, TN. It’s also the official sponsor of the Heisman trophy.
The future is something that Nissan has consistently looked towards. It’s a leader in hybrid and electric car technology, introducing its Nissan Altra as an all electric vehicle in 1997. The Nissan Leaf became the first all electric vehicle to be mass marketed anywhere in the world. That distinction has taken the company forward in technology and lived up to some of those original ideals of the company.
The company plans to begin rolling out autonomous cars in the future, with tests proving that the technology is possible to have safe and effective driverless vehicles. Nissan has worked diligently with the Japanese government to get approval for this incredible innovation.
Nissan has been part of the Renault-Nissan-Mitsubishi Alliance since 1999, giving it a wide reach and greater resources for innovation. Within this partnership, Nissan has continued to grow its brand, becoming the largest manufacturer of vehicles in North America.