UPS

Big brown trucks full of big and small brown packages. That’s what UPS has built its brand on, and it’s kept the company growing for well over a hundred years.

United Parcel Service (UPS) is a multinational supply chain management organization and delivery service. It’s a company that’s made its mark not only in business, but in popular culture. There are many divisions of this company, including freight trucking, shipping centers, a cargo airline, retail stores, and business support.

Top of the World

UPS is the largest shipping company in the world, consistently beating out competitors like Fedex and DHL. A major part of this success is because UPS has an impeccable record of both delivery and customer service. Since the company began, it’s prided itself on getting things there on time or making it right with customers if things are late. UPS makes almost five billion dollars per year in annual revenue. 

The company is headquartered in the United States. It was founded in Seattle, Washington, but currently its global headquarters are located in Sand Springs, Georgia, which is part of the greater metro area of Atlanta. 

Its services reach every corner of the globe. 

Branding it Brown

The branding of UPS is distinct and incredibly important to its success. The brown that is used on the company logo and marketing materials is known as Pulliam Brown. The reason for using this color goes back to the company’s founding, when founder James E. Casey wanted to paint the delivery vehicles yellow. His business partner, Charles Soderstrom, argued that keeping that color clean would be impossible and instead pushed for the company to go with the same brown color as Pulliam railroad cars. 

The color has even turned into a marketing touchstone for UPS’s advertisements, which ran with the tagline “What can brown do for you?” for many years starting after the turn of the millennium,

Forward in Time

Though UPS was founded in 1911, it’s consistently pushed forward with technology. The company spends roughly one billion dollars per year to upgrade and maintain its shipping technology in order to stay competitive. This includes things like delbery tracking, automated warehouse functions, artificial intelligence software, and smart scanning. 

The company has also been quick to embrace environmentally friendly technological advances. It’s been awarded the Clean Air Excellence Award by the EPA thanks to its alternative fuel program. The company began purchasing carbon offsets in 2009 in order to further neutralize its carbon footprint. These developments have not been without controversy however, as the projects have cost the company many millions of dollars to implement.

In the future, it’s highly expected that UPS will embrace self driving vehicles in order to cut costs and improve delivery functionality. This change is already stirring up controversy, as manned delivery service is a major driver of jobs in the United States and across the world. The company currently employs almost half a million people all over the world. Customer engagement has long been a strong suit of UPS, and how that legacy of service can be maintained as automation becomes necessary is an important question for the company going forward. 

No matter how you deliver the news, UPS is a world brand that knows what it’s doing. After more than a century in business, it continues to be a world leader in the big business of delivery.

Tumblr

Microblogging is like blogging, only with smaller bits of text. That might seem oversimplified, but it’s the backbone of Tumblr’s functionality.

This site is a hybrid social media and blogging platform. Users can post “tumbleblogs”, which are basically short blog posts. 

Tumblr was founded in 2007 by David Karp’s software company Davidville. He had long been interested in tumbleblogs, which had been widespread for a while, but was waiting to see if someone would create a site that specifically promoted and targeted this online form of expression. When he didn’t see anything, he decided to do it himself. Tumblr is a play on the tumbleblog name.  

Within two weeks of its launch, Tumblr had reached over seventy-five thousand users. 

Fewer Rules

A major appeal of Tumblr from the beginning has been its lack of limitations. Rules on the types of content that are created and the forms used are nowhere near as stringent as those that exist on other platforms. 

The content range of Tumblr defies definition, that’s how wide and varied it is. Even Tumblr admits that the site is easy to access and use, but that it’s hard to explain what it is. That’s in large part because the site is home to subcultures, fan groups, businesses, artists, and individuals. Much of the content uploaded is in the form of music or videos, .gif files or text files. 

Users can make their blogs private if they so choose, or limit the people who can see them. 

The dashboard area of Tumblr is the access and manipulation point for users, who can change settings and monitor content behind the scenes. HTML editing is possible with Tumblr, giving a wider freedom of expression than other social media platforms allow. Tumblr relies heavily on tagging as a means to connect content from disparate users. 

The lack of rules on the platform got Tumblr embroiled in a series of controversies after adult content proliferated on the site. In 2013, a Techcrunch investigation pegged the amount of adult content on Tumblr at twenty-two percent. After a series of changes, Tumblr banned any depictions of acts on its site in 2018. This decision prompted a serious backlash, however Tumblr stood by the change.

Ecommerce

The flexibility of the platform is part of its appeal for eCommerce businesses. It allows companies to strongly emphasize their brand and enhance the details of their designs. Content on Tumblr is shared just as easily as it is on other social media platforms. Business pages are easily followed by Tumblr users, and content can be readily shared to other social media platforms. 

Tumblr pages are readily linked to eCommerce payment platforms. Store pages are created to help promote content on the site. Theming is an important aspect of Tumblr’s success for businesses, and these can be either created from scratch or purchased. 

The eCommerce section of Tumblr has been particularly embraced by small and medium-sized businesses as an alternative to reach a wider market.

Tumblr makes its revenue via paid advertisements on the site.  

Expansion and Contraction

Tumblr was acquired by Yahoo in 2013 for one point one billion dollars. In 2019, it was announced that Tumblr would be sold to Automattic, the owner, and publisher of blogging giant WordPress. 

The company has less than five hundred employees. After years of expansion, Tumblr’s number of active users have fallen in recent years to four hundred million.

Trello

Keep track of what you need to get done with Trello, an organizing app that’s been used by businesses and students to improve collaboration.

Trello offers its app for free, with the possibility of premium upgrades for users who want more functionality. It’s available across platforms, including on computers through its website, on smartphones, and on tablets. 

Drag and Drop

The interface that forms the basis of Trello is in a drag and drop format. It’s essentially a digital corkboard with sticky notes. This visual way of organizing tasks gives groups of people who are not in the same space a way to communicate and get things done. 

The free interface of Trello offers all of the functionality needs that most users require to be productive. There are several options for upgrades that give users more space to upload files, custom communication emojis and images, admin controls, bulk data, domain restrictive invites, and even single sign on. These levels are Trello Gold, Trello Business Class, and Trello Enterprise. There are annual and monthly pricing options available for all of the paid options. 

Essential aspects of the Trello platform include in line editing, mobile functionality, checklists, search functions, SSL encryption, activity logs, email notifications, archiving, deadline reminders, and info backup. Since it was released Trello has undergone several updates that have improved its functionality, however the basic form as remained the consistent.

A Little Foggy

Fog Creek Software founder Joel Spolsky created Trello to address the organizational needs of people who are working to get things done. He debuted the app at a TechCrunch event in 2011, and it quickly took off as one of the most exciting new software programs of the year. Wired Magazine named it as a top tech startup that year, and it was proclaimed as a top collaborative tool by Lifehacker. 

Fog Creek had specialized in management and productivity software. Products created by this company sought to improve project management. Besides Trello, its products include Stack, Stack Overflow, Exchange, and FogBugz. In 2015, the company changed its name to Glitch. 

Bought Out

With Trello’s rapid growth came rapid expansion and the need for capital to fund that expansion. In 2014, Spark Capital and Index Ventures put ten million dollars into the company. Two years later, Trello published member information that put it at over one million active users every day and more than fourteen million total users. 

The dramatic growth of Trello attracted the attention of larger tech companies. In January of 2017, it was announced that Trello would be bought by tech giant Atlassian for four hundred and twenty-five million dollars. At the time of the acquisition, founders Joel Spolsky and Michael Pryor owned the majority of shares in the company, with only twenty-two percent having been sold to other investors from the outside. Atlassian’s buyout cost three hundred and sixty million dollars in cash, while the rest of the funds came through options and shares. 

Trello has continued to grow under the umbrella of Atlassian. It’s hybrid platform of free and premium features attracts both casual users and highly organized businesses. Users have come to rely on its easy to use interface, its simple functionality, and its consistency across platforms.

NASA

“NASA is an investment in America’s future.

As explorers, pioneers, and innovators, we boldly expand frontiers in air and space to inspire and serve America and to benefit the quality of life on Earth.”

This mission statement of the National Aeronautics and Space Administration (NASA) accurately sums up what the organization is all about. The United States Federal Government is responsible for this civilian space program, which has its origins in the National Advisory Committee of Aeronautics that was founded all the way back in 1915. The focus of NASA was always meant to be peaceful and civilian in nature, from its independent inception in 1958. NASA is a scientifically minded, encouraging exploration and research to further both America’s interests and humanity’s interests.

Exploration for Expansion

While the intended mission of NASA was civilian in orientation, the role of the Cold War in its development and initial funding cannot be overestimated. 

Following World War II, the United States and the USSR were at odds with one another as they competed to be the dominant world superpower. This didn’t lead to active, declared military actions, but there were many proxy battles fought between the two countries. One was through the race to the Moon. 

NASA’s initial group of scientists and rocket developers were military minds from World War II. 

The first American in space was astronaut Alan Shepherd, who orbited the Earth on May 5, 1961. Following this success, other manned missions to space quickly followed. The USSR had made it into orbit first, but America was determined to win the Space Race. 

To the Moon

Though the first goal of NASA was to get Americans into space, getting to the Moon was always the victory that America wanted.

President John F. Kennedy and Congress authorized the largest scientific expenditure in American history in 1961 in an effort to get a man to the Moon. The result was the Apollo program, which successfully landed American astronauts on the Moon on July 1969. The victory was a moment not just for Americans, but for all mankind. 

Shuttle Program and Space Station

Following the success of the Moon landing, NASA set its sights on learning more about life in Earth’s orbit. To that end, it began the Shuttle Program, a series of reusable ships that could be launched into space repeatedly to do research and eventually build a space station.

The Shuttle Program ran from 1972-2011, and it was integral in the building of the International Space Station. Following the end of the Cold War, the United States and NASA sought to partner with previous rivals to focus on exploration and science in space. The result was the International Space Station, which was built in stages as modules were carried up aboard NASA’s Space Shuttles. 

Long-duration space occupancy has been a guiding force for NASA since the missions to the Moon. 

In addition to manned programs, NASA has sent robotic rovers to Mars to explore the surface of Earth’s closest planetary neighbor. There have also been numerous missions to the edge of the solar system and the Sun. Telescopes funded by NASA look out into deep space. 

Innovation and Private Partnership

NASA has been responsible not just for incredible scientific discoveries, but also for innovations that have spread out to technology that has impacted everything from computer technology to medicine.

Today’s NASA programs are partnered with private businesses. SpaceX and other private companies have been contracted to ferry crew and supplies to the International Space Station since the end of the Shuttle Program.

NASA continues to inspire people all over the world, including rival space agencies from countries like India and China. Though NASA took over as the leading space exploration agency after the fall of the Soviet Union, it’s worked with partner countries across the globe to expand scientific knowledge. 

Future missions for NASA are aimed at small space objects, further missions to the Moon, and an eventual colony on Mars.

WeWork

Business is changing. Thanks to the digital revolution, traditional business ideas are morphing into something that is totally unlike what’s happened before.

Increasingly, individuals are working remotely for companies in order to save money and time. 

There have been some growing pains in the transition from traditional workspaces to the new global economy. While working from home has its advantages, there are compelling reasons to share space with others. WeWork was created to give workers a place to go that balances the freedom of working independently with the connection of sharing a workspace.

Shared Space

Miguel McKelvey and Adam Neumann started WeWork in 2010 after two years running their previous startup, GreenDesk. The latter was meant to be an eco-friendly space for coworking. After selling Greendesk, Neumann and McKelvey partnered with Joel Schreiber, a real estate investor in Manhattan. Schreiber bought a one-third stake in the company for fifteen million dollars, and WeWork was born.

The spaces include private offices that function for teams or for individuals. The walls are glass, which let in natural light and encourages interaction while also giving workers privacy. There are common spaces for work or take breaks, as well as kitchen areas. All spaces include amenities like lamps, desks, lockable filing cabinets, printers, scanners, copiers, coffee, and more. The onsite staff attends to the needs of workers during business hours. 

WeWork spaces even provide fitness areas and classes. 

Shared Ideas

Part of what makes WeWork an appealing idea is that it gives individuals and small businesses a method to effectively network. The idea was to take the best of what an office has to offer and to include it in a shared space while maintaining low costs. 

WeWork holds networking events, lunch and learn programs, meet and greets, and office hours with industry professionals like venture capitalists. There is a feeling idea incubation and collaboration in a WeWork space, even for individuals who are not a part of a formal business company. 

The company focuses on startups and technology culture. There are services for small businesses, freelancers, and even large enterprises. WeWork has gone through several significant rounds of investment. The company has expanded heavily into China, in addition to its locations across the United States. 

The We Company

In 2019, WeWork announced that it would be changing its name and branding to The We Company. This change is expected to coincide with restructuring and expansion.

The company has expanded to more than five hundred and fifty locations and fifteen thousand employees spread over eighty-six countries. WeWork manages more than forty-five million square feet of office space. It has one hundred thousand members.  It offers a wide range of additional services through its brands WeWork Labs, Rise by We, WeLive, and WeGrow. Subsidiaries of WeWork include Flatiron School, Managed by Q, and Meetup. 

Ninety percent of WeWork’s revenue comes from memberships. It generates almost nine hundred million dollars in revenue each year. 

There are no direct competitors for WeWork. It’s a totally different way to create community and to network in business, innovating in its own niche along the way.

Virgin Media

Visionary individuals push the boundaries of what’s possible. Virgin founder Sir Richard Branson is undoubtedly a visionary. His charismatic personality and wild business savvy have made his brands iconic and recognizable. 

Starting out as a record shop in the 1970s, Virgin grew dramatically through the next several decades, expanding to dozens of media and business ventures. It became an instantly recognizable brand across the world, all fueled by its visionary leader. 

Co-opting a Brand

What’s fascinating about Virgin Media is that it is essentially a co-opting of the Virgin name from Branson. Virgin Media is actually a conglomeration of two telecommunications giants, NTL and Telewest. These companies merged in March of 2006, and six months later inked a deal with Richard Branson to use the Virgin name. By the next year, all of the company’s services were branded with the Virgin title and logo. The two companies had previously worked on a referral relationship as they operated in different geographical areas. When they decided to merge, they had overlapping services but not overlapping service areas. 

Though they share the Virgin name, Virgin Media is not connected to Virgin Mobile USA in any way beyond their name. Virgin Mobile USA is licensed by Sprint in the United States. 

Empire of Communication

With four methods of service, Virgin Media was the first company in the United Kingdom to offer mobile phones, fixed phones, television, and internet services under one brand. 

The subsidiaries of Virgin Media are Virgin Media Ireland, Virgin Mobile UK, and Virgin Media Business. The company offers a whole host of communication technology all over the United Kingdom. It has its own fiber-optic cable network, which is constantly expanding and updating. 

Disconnected

Virgin Media ran into trouble with British network Sky in 2007 when their contract with the mega channel was set to expire. The two companies were unable to reach a deal to keep Sky on the air with its nine channels over Virgin Media networks. When no deal was reached, the Virgin Media cut the station. The National Consumer Council in Britain accused the companies of behaving like children, but both companies dug their heels in.

In order to bring the companies back together, lawsuits were filed and Sky remained off the air for nearly a year. Eventually, it did happen, though not without a great deal of mudslinging by both sides. 

The Sky ordeal represents the biggest issue that Virgin Media has faced in its history thus far.  

Towards the Future

In 2013, Liberty Global bought Virgin Media for fifteen billion pounds in cash and stocks. The deal was big enough to require regulatory approval, but it was granted through the European Union. 

Virgin Media Television produces content for Virgin Media.

The company has one-fifth of the market share in broadband in the UK. It has almost three and a half million subscribers to its television network. To promote that business, Virgin Media has relied on celebrity advertising with the likes of Samuel L. Jackson and Usain Bolt, not to mention original Virgin founder Richard Branson. 

The Cheesecake Factory

Some of the best businesses start in the home. That’s what happened with the Cheesecake Factory, an American restaurant, and a cheesecake distribution company. 

Evelyn Overton started baking cheesecakes out of her home in Detroit, then out of a small shop, then back out of her home again. When she and her husband moved to Los Angeles, they expanded her business into a wholesale bakery and the Cheesecake Factory was born. The business grew slowly, going from one store to several across California through the next twelve years. 

Beyond Cheesecake

The Cheesecake Factory may have started out as a shop that made cheesecake, but it quickly expanded to include a whole expanse of other food items. Cheesecake remains the focus of every store, but the menu grew to include short order and fast-food style food. 

The company expanded to the East Coast of the United States in the early 1990s with a store in Washington D.C. The restaurant includes a rotating style menu that changes twice per year. Menu items include seafood, steaks, vegetarian options, and of course desserts. The idea of changing the menu came from Evelyn’s husband David, and it quickly became a staple of the restaurant’s style. Customers come back for their favorites, but they also come back for the new menu items that they haven’t tried before. 

David also planned to expand by three to four stores per year to increase the company’s sales by one-quarter year over year. 

Healthy Cheesecake?

The biggest controversy for The Cheesecake Factory has come from health-focused groups criticizing the company’s calorie-rich menu. The chain was ranked as the worst family restaurant in America in 2010 by Men’s Health Magazine. For example, the company sold one dish called the Bistro Shrimp Pasta, which weighed in at 3,120 calories. That single meal represents more calories than an adult should eat in a day in order to maintain a healthy weight. More than any other meal at any other national restaurant chain. 

The Cheesecake Factory responded to the criticism by rolling out its Skinnylicious menu, featuring lower-calorie cocktails, entrees, and even desserts. 

Just Desserts

The Cheesecake Factory has expanded to have a global presence selling its products. Starting in 2012, the company pushed through an expansion that saw it open restaurants in Dubai, Shanghai, Qatar, Mexico City, and many more. 

Worldwide, there are two hundred and ten restaurants that generate more than two point six billion dollars in revenue. The company went public in 1993. It produces its cheesecakes in two factories, one in Calabasas, California and one in Rocky Mount, North Carolina. The Cheesecake Factory licenses its name and its products to food service companies that can then sell them under the Cheesecake Factory brand. This includes cafes in Barnes and Noble bookstores. Subsidiaries of the Cheesecake Factory include the Grand Lux Cafe, RockSugar Pan Asian Kitchen, and the Social Monk Asian Kitchen. The Cheesecake Factory has continued plans to keep expanding its brands in the future. 

After almost fifty years in business, the Overton family still runs the business. The Cheesecake Factory represents a decadent treat of a restaurant for lovers of indulgent food all over the world.

Burger King

Insta-Burger King doesn’t have the same ring to it as Burger King. When David Edgerton and James McLamore bought the struggling chain from Insta-Burger King, they dropped the Insta and a classic American company was born. 

Rise of the King

It’s not been an easy ride for the King, as Burger King has not only changed hands multiple times but has also experienced a series of tumultuous downturns. This company has continued moving forward, but it’s been mostly two steps forward and one step back along the way. 

Burger King started in 1953 in Jacksonville, Florida and quickly expanded. By 1967, the company had spread to two hundred and fifty locations across the United States and was acquired by the Pillsbury Company. Through the 1970s Pillsbury as a whole struggled to find direction, and Burger King brought in several high profile executives from competitor McDonalds in order to get the fast-food chain back on track. With this change, Burger King rose to the top of the fast-food world and was competitive with top burger behemoth McDonalds. 

Over the next forty years, the company changed hands several times before landing with 3G Capital of Brazil. The company bought Burger King from its previous owners for three and a quarter billion dollars in 2010. At this point, the company was in the midst of a downturn and the new owners commenced a major restructuring to turn it around. 

Selling the Whopper

The Whopper is Burger King’s signature food item and has been since its debut in 1957. The tagline “Have it your way” was part of an advertising campaign that embedded this signature food item into the public consciousness. 

Over the years, there have been many additions to Burger King’s menu that were not as successful as the Whopper. These included things like salads, macaroni and cheese, and even tacos. 

To sell its products, Burger King has used a wide variety of advertising methods. The company is known for its distinctive Super Bowl Spots and interactive advertising. Though branding has changed over the decades, the crown concept has remained steady, with Burger King offering paper crowns in all of its stores. 

Courting Controversy

Trademark infringement has been a major area of controversy for Burger King, particularly internationally. There have been copyright issues for Burger King in Australia and Canada. Burger King has also had to remove its trademark from franchisees for unsanitary conditions in their stores.

Though Burger King was the first major fast-food chain to offer a vegetarian burger in the United States, it’s run into trouble with animal rights groups for its treatment of animals used for meat. In 2019, the company debuted a second veggie burger option, the Impossible Whopper, in conjunction with Impossible Foods. 

Keeping the Throne

Burger King has more than seventeen thousand locations in one hundred countries across the globe. 

More than ninety-nine percent of Burger King stores are franchises that are privately owned and operated but license the Burger King trademark and processes. Burger King is the sixth-largest fast-food chain in America, behind Pizza Hut, Dunkin Donuts, Starbucks, McDonald’s, and Subway. After more than sixty years in business, it’s proved to be a brand with both staying power and reach.

Taco Bell

Taco Bell has its roots in hot dogs. 

Glen Bell, a California entrepreneur, started out by opening a hot dog stand in San Bernardino. He noticed the long lines at the taco stand nearby, their hard shell tacos selling out regularly. Bell created his own recipe inspired by his competitor and started to sell it under the name Taco-Tia in 1951. 

Bell didn’t slow down. Over the next decade, he expanded to a number of El Taco locations across the state of California. In 1962, he sold all of his current restaurants to his business partner and opened his first Taco Bell. The first franchise of Taco Bell opened two years later, and the business rapidly expanded to one hundred restaurants in 1967.

Buying Tacos

Taco Bell didn’t stay independent for long. As its brand expanded and the company started selling at high rates, larger corporations started to take notice. In 1978, Glen Bell accepted an offer from PepsiCo to buy Taco Bell. 

Yum! Brands was spun off from PepsiCo in 2002, and it incorporated the fast-food style restaurants that the company-owned. These included A&W and Long John Silvers, as well as KFC and Pizza Hut. Taco Bell has been co-branded with each of these stores at various locations. In addition, Yum! Brands owns the series of Taco Bell Express locations, which are smaller versions of the traditional Taco Bell store that are co-branded with other kinds of restaurants. 

Selling Tacos

Advertising has been a strong suit for the Taco Bell chain in the last twenty years. Its unique and timely ad campaigns took Taco Bell from a nationwide company to a cultural touchstone. Elevating the brand to a whole new level, the advertising campaigns for Taco Bell include sponsoring the NBA, music video style advertisements, and catchy slogans like “Yo Quiero Taco Bell.” Innovative and fun campaigns are the hallmark of Taco Bell’s branding and advertising. 

Taco Bell even ran an ad campaign that coincided with the re-entry of the Mir Space Station into the atmosphere in 2001. In the case of the space station, Taco Bell towed a target out into the middle of the ocean and promised customers that if any piece of the station hit the target, then every person in the United States would win a free taco. Though the company bought a large insurance policy in case it happened, no piece of the space station hit the target and Americans missed out on their free tacos. 

Advertising has also been a tool for Taco Bell to wisely combat controversy. In 2011 when Taco Bell faced a lawsuit that it falsely represented the ratio of beef in its tacos, the company ran a series of ads with the tagline “Thank you for suing us” that educated consumers on the ingredients in its products.

Taco Bell clothing is available at the clothing retailer Forever 21. 

International Bell

There are Taco Bell locations all over the world. Taco Bell entered the Chinese market in 2003 and has had a presence in Russia since the 1990s. There are Taco Bell locations in Oceania, South America, Asia, and North America. 

There has been some heavy criticism of the company that it culturally co-ops Mexican food and so is using the Mexican culture to make a profit. These allegations haven’t slowed the company down. 

With more than seven thousand locations and almost two billion dollars in annual revenue, Taco Bell is in the top ten biggest fast-food chains in the world.

The Guardian

How does a newspaper stay relevant after almost two hundred years of printing? The answer to that question can be found by asking the publishers of The Guardian. This daily newspaper hasn’t missed a day in nearly two centuries of printing, and throughout that time it has continued to stay relevant and well regarded. 

Investing in Journalism

One way that The Guardian has managed to stay relevant is that it does not offer its profits to shareholders. Rather, it invests profits back into the journalists who make the paper what it is. This is unique in the world of papers, and its meant that The Guardian is not beholden to the bottom line. 

Over the centuries of its publication, The Guardian has been at the forefront of dozens of major stories. Recent major news breaks for the paper include Edward Snowden’s leaks of classified information and the secret meetings between Paul Manafort and Julian Assange. 

Investigative journalism was always a backbone of The Guardian. As it expanded its reach beyond the UK, high levels of journalistic excellence continued to set it apart as a source of news. 

Attention to detail, however, has not always been a strong suit of The Guardian. 

To the Left Please

The Guardian has always leaned to the center-left politically. It’s an important distinction that has driven both readership and journalistic focus in the last two hundred years. Though the paper adamantly does not endorse one side or the other, it does stake dedicated liberal positions on major issues through its editorial and opinion sections. 

This stance has led to many accusations being levied against the paper over the years about liberal bias in its work. The most notable of these came in 2003 when the paper was cited for serious bias against the state of Israel. Though The Guardian took a stand in its own editorial section decrying anti-Semitism, the thread of accusation that it was biased continued to haunt it through the years following. 

The left leaning nature of The Guardian goes back to its early years, prior to modern political wrangling. However the left lean did become more pronounced following World War II, as prior to that it had maintained a more centrist role. The Guardian was always meant to be a newspaper for the middle class. 

GMG

The Guardian Media Group has had ownership of the paper since 1907, taking over from the original corporation The Manchester Guardian. This multimedia group is one of the largest producers of multimedia content in the world. Its portfolio includes ownership of websites, radio stations, regional newspapers, national newspapers, magazines, and business to business media all over the world. The company is totally owned by the Scott Trust, going all the way back to its founding. 

GMG has revenue of over two hundred and fifty million euro each year. The value of the company is estimated at over a billion dollars. It is one of the top news media organizations in the world 

With a daily circulation of one hundred and thirty thousand for the print edition, The Guardian UK remains a highly sought after newspaper. That’s not even including the millions of readers of the online versions of the newspaper, which has been a major source of expansion for the paper in the last twenty years. The Guardian is a profitable and relevant news source that millions of people rely on for their news all over the world.